 What you need to know about writing Meta Tags - The trick is in proper thought and wording of your meta tags. Meta tags are behind the scenes (placed within the HTML code between the <head></head> tags) scripted instructions that suggest to the search engines how to list your pages and what the page's general contents is within that particular page. There are also meta tags to state copyright, date of creation, dates that the content becomes valid and and ends. (like special event announcements)
Other meta tags declare the type of document that is being presented while others request that the search engines catalogue all the content on the page and follow all links on the page for indexing as well. There are many more tags but, these are the most important.
How to write your own perfect Meta Tags - A Meta Tag tutorial by Infinitee Webmaster Ralph Hawke Manis.
Descriptions of the most basic and important Meta Tags:
  The "Title" Meta Tag - Needs to be 60 characters including spaces. In the title you want to put as many "keywords" that apply to the page's content while still making sense with what you are saying. This is the text that displays on top of the browser window and has a large impact on how the search engines catalogue the page.
Title Meta Tag Example:
<title>Search engine optimization submissions SEO & Meta Tags</title>
The "Description" Meta Tag - This tag should be 150 characters and should be a logical sentence that includes an assortment of "keywords" that pertain to the page's content. These keywords should also be may of the same ones used in the above "Title" tag.
Description Meta Tag Example:
<meta name="description" content="Search Engine optimization SEO submissions placement & meta tags ranking How to write perfect Meta Tags tutorial">
The "Keywords" Meta Tag - Keywords and key phrases can be up to 1000 characters total separated with comas. Keywords and Key phrase are an very integral part of the scenario. Keywords are, like the word implies, key to the overall content of the page The first 15 or so keywords should be the most relevant to the page (not the entire site). Key phrases are groups of words that are pertinent to the content as well. Writing your keywords as plural will bring search results that work with both singular and plural search queries.
Keywords Meta Tag Example:
<meta name="keywords" content="Search Engines, optimization, submissions, placement, rankings, SEO, Search engine optimization, meta tags, How to write, perfect Meta Tags, Meta Tags tutorials, Infinitee, Delaware Web designers, Rehoboth Beach, Delaware, Delmarva, Web, sites, pages, designers, building, prices, specializing, experts, navigation, Websites, Websites, Webmasters, Internet, graphics, portfolios, ecommerce, hosting, domain names, solutions, Meta Tags, credit cards, small, medium, sizes, businesses, Java Script, DHTML, HTML, search, engines, optimization, submissions, help, tutorials, tips, tricks, tools">
A key aspect of how these meta tags are utilized by the search engines is how they relate to the text content of your particular Web page. You must have your main keywords within your Web pages text as well as your title, description and listed in your keywords for the search engines to catalogue your page with these four standard elements.
Example: If your Website is about selling 3D widgets then you should have 3D widgets mentioned in your title, your description, your keywords and within the body of text on the page for it to be effective. Also, while contemplating the text content of your Web page and meta tags, try considering what your target visitors might submit as a search query to find your Website or product and list those search terms and phrases in these four standard elements.
We hope that this little tutorial about Meta tags and search engines will been helpful in preparing your Websites text content while considering it's construction. We will of course help perfect the meta tags and apply a few other important ones for your site. Please take this information into consideration while writing your copy and keep a list of your keywords for us before sending your Website test material. |
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